@BeyonceWeb @Beyonce is really shakin things up & creating a new path! #BreakingRecords

Beyoncé Knowles performing "Listen" ...I know this is going to make me sound old but I have to say I always marvel at how technology is forever evolving at such an accelerated speed.

Being a child of the 80’s, I remember when a tape cassette was the only ‘portable’ option we had.  My friend and I would go to ‘Sam the Record Man‘ or ‘Sunrise Records’ and comb through the selections to see the albums/cassettes that we wanted next.  You can only imagine how happy I was when I received my first ‘Walkman’, I was free to listen to my favorite albums anytime, anywhere (as long as I had 4 double ‘A’ batteries, just in case.).  – believe me….I’m going somewhere with this.

Fast forward to when the CD was introduced.  It seemed ‘state of the art’ back then. You’d get better sound quality and didn’t need to worry about the ribbon coming out of the cassette or worse… having it drawn out of the case and destroyed by your little cousin who didn’t know better…I digress.

Now, here we are today when music can reside literally anywhere.  Thanks to iTunes and ‘cloud’ applications, you can access your favourite artist anytime on any device.

One would think that we’ve seen it all when it comes to waiting for a favourite artist’s album to be released.  That is until last Thursday night when Beyoncé aka #Bey dropped her self entitled album and took music distribution to another level.

When most albums drop, there’s usually tons of promotions and hype built up about the pending release.  Mrs. Carter took matters into her own hands and gave her fans a shocking surprise by releasing an album along with videos for each song and more!  This is where the insanity starts…she sold 80,000 copies within the first 3 hours and her album hit “Gold” status in 3 days!  (that’s 500,000 copies).  She sold over 617,000 in the US alone and over 828,000 world-wide.

In an interview, Beyoncé said one thing that I totally agree with.  The long and short of it is, people are not buying entire albums anymore.  With a world full of ‘have it your way’ choices, it feels as though there is no emotional connection between an artist and the listener.  I think back to albums that I would hit play and let it run until the very end like “BlackStreet : Black Street”, “Eryka Badu : Baduizm” and “Lauryn Hill : Miseducation of Lauryn Hill” just to name a few.  I miss those days.

I agree with asking fans to purchase an entire album but with that said, I can only assume that Bey’s album is one of those ‘end to end’ musical creations.  I haven’t heard anything from it so I’m not commenting or reviewing on the album itself. I just wanted to say ‘Kudos’ Beyoncé for making your own path in the sand and deciding on where you want to be.

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