@VW goes to Super Bowl XLVII!!

The San Francisco 49ers' Super Bowl XXIX troph...
The San Francisco 49ers’ Super Bowl XXIX trophy on display at the 49ers’ Family Day at Candlestick Park. (Photo credit: Wikipedia)

So it’s going down this Sunday! It’s time for the annual event that many people look forward to. 

It’s Super Bowl Sunday Baby!!

This Sunday, February 3rd, the Baltimore Ravens will be playing the San Fransisco 49ers

Countless hours of practice and hard work have been dedicated to what is about to go down on Sunday.

Over the years, the Super Bowl has evolved into a notable and major event in society.  It’s become more than two teams battling for a title.  It’s incorporated music, food and spending time with others.  In a way, it’s become a celebration with fans and non-fans spending time and money for a good time. 

Another big draw are the commercials.  Companies spend millions of dollars for a 30 second spot during this game watched by millions of viewers.

This morning as I was driving into work, I heard about  the Volkswagen commercial where a white guy, who is clearly not from the islands, speaks with (what is labeled as) a Jamaican accent.  People were commenting that it was racist and stereotypical.  Jamaica’s prime minister, Portia Simpson-Miller expressed that she didn’t find it degrading.  Better yet, it showing Jamaica in a positive light. She expressed that this car company is associating being happy with this popular getaway destination. 

Another person not offended is Wykeham McNeill, Jamaica’s minister of tourism and entertainment. “We view it as a compliment,” McNeill tells USA Today. “People should get into their inner Jamaica and get happy.” VW says it has received plenty of compliments, and has given “no thought to pulling it.”1

I want to hear what you think.  Do you find this offensive or non-offensive?

1 Source: The Weekwww.theweek.com

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